More Buying Power. More Collaboration. More You

Of course, independent ECPs are looking to maximize savings on the purchases they make every day. HEA offers that and so much more. Our Solution Pathways are curated resources to help you move your practice forward. Let your passions lead the way — we’ll be here with the support, savings, technology and innovation to help your practice thrive.

SAVINGS

CUT COSTS, NOT CORNERS

TECHNOLOGY

SMART DECISIONS START WITH DATA

EDUCATION

STAY AHEAD OF THE CURVE

PATIENT ENGAGEMENT

BUILD A GREAT FOLLOWING

PAYMENT SOLUTIONS

STREAMLINE YOUR BOTTOM LINE

COMMUNITY

TOGETHER, WE ALL WIN

A MARKETPLACE THAT’S ANYTHING BUT COMMONPLACE.

As an HEA member, you have access to preferred pricing from more than 250 leading vendors. That’s more than unmatched purchasing power. It’s unparalleled opportunity to maximize profits.

Contact Lenses & Distributors

Get deep discounts on the brands and specialty lenses that will keep your patients coming back to you for refills.

Laboratory Services

Discover solutions and best practices to improve your practice by enhancing your lab operations.

Frames

Yes, you can offer patients the styles and brands they want without sacrificing your volume discounts.

Equipment

Take advantage of discounts on equipment with the added convenience of a single statement.

Business Services

Streamlined operations. Growth strategy. Whatever you need to drive your practice forward, we’re here to help with an array of business services providers

Pharmaceuticals

Empower your patients with discounted prescription drops, supplements and other medications they need for optimal eye health.

20/20 STRATEGIC VENDOR PARTNERS

HEA Insights

Curated by the best for the best.